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New Branding Campaign Coming For Time Inc.
via gyro Time Inc., a major publisher or popular magazines like Time and Sports Illustrated, will be working on a new branding campaign come 2015. Ad Age is reporting that the branding campaign will...
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Publishing Technologies: Best Practices From Top Digital Magazines
Publishing technologies are accelerating faster than ever – can we learning anything from legacy media companies about staying ahead of the curve? Publishing technologies encompass mobile apps, CMSs,...
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Bezos Signals the Changing of the Guard?
Digital publishing news for August 6, 2013 The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million...
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TIME Doesn’t Know What to Do With All This Traffic
Almost 4x the number of visitors to their website than their print subscribers, and what do they do with the traffic? Online Magazine Index (OMI): 3.82 Jan 1 – June 30 Avg Circ: 3,301,056 Jan 1 – June...
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Time’s New Digital Publishing Strategy
Digital publishing news for January 2, 2014 Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and...
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UpWorthy Wants to Solve the Native Advertising Problem
Digital publishing news for February 13, 2014 UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos,...
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Time Inc. Spinoff Will Mean Challenges
via the Nieman Journalism Lab With its split from Time Warner official as of last Friday, Time Inc. now faces an uncertain future as the largest magazine publisher on the planet, with 95 brands to...
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Time Inc. Digital Adds DIY Social Platform
via TheSnug.com The Snug will aggregate content, aid in Time Inc. digital efforts With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its...
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Email Marketing Tips: 10 Email Feedback Loop Lists
Stay in the email feedback loop and increase email delivery rates by finding out who’s putting you in the junkbox An email feedback loop (FBL) is a service that many ISPs will provide to companies who...
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Online Ad Revenue Experiences Unprecedented Growth
Digital publishers and platforms see online ad revenue skyrocket; plus, new online video distribution deal for Time Inc. & new websites for Newsweek and IBT For some digital magazines, the effort...
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Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First...
Tracking the latest digital media industry trends, with news from SGL Mediacast, Digital Content Next, IAB, and more The digital media industry trends dominating the headlines at the end of 2015 share...
View ArticleDigital Publishing Market News: Time Inc., Harris, Bisnow, and More
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,...
View ArticleABC to Track and Measure Digital Magazine Distribution, Readership
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision Digital magazine distribution,...
View ArticleOptions for Publishing on Social Media Keep Expanding
The latest news for digital magazines publishing on social media: Instagram, Line, Facebook, and more If you’re publishing on social media – and if you’re not, contact us immediately for a free...
View ArticleMultiplatform Media News: Niche, Social, Measurement
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing...
View ArticleA Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers
Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio We’re seeing movement with some major multiplatform publishers recently. We begin by looking at a...
View ArticleDigital Magazine News: Time Inc., Wired.com, New Republic
We wrap up the week in digital magazine news with Joe Ripp on his company’s crazy-busy 2015, plus massive traffic at Wired and a free ebook from an unlikely source Digital magazine news about...
View ArticleMajor Magazine Publishers Making Major News
Hearst, Time Inc., and Conde Nast are the major magazine publishers that were the busiest in 2015, and they have big things ahead We do our best work with niche publishers and legacy publishers looking...
View ArticleFrom Time to … Coca-Cola (!), the Latest News From Publishing Sites
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they can’t be where the...
View ArticleMedia Companies Make Acquisitions for Greater Audience Expansion
RDG Media Group, Penske Media, and Ziff Davis acquire new assets in media companies We report on the acquisitions of media companies when they happen because they can mean significant changes for the...
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